U.S. Rice Makes Inroads in Japanese Consumer Market Jun 22, 2020

🕔Jun 22, 2020
A recent article in the Shokei Advice, a rice trade paper, reported on U.S. medium grain Calrose rice that attracted a lot of attention from consumers shopping at Gyomu Super, a […]

California Rice Featured in Premium Japanese Sake Jun 4, 2020

🕔Jun 4, 2020
Rice harvested at Koda Farms, a Japanese-founded farm in Merced County, California, is being used to make saké at a brewery in the Japan Fukushima Prefecture city of Nihonmatsu.  Koda […]

Rice: U.S. Makes 1st Sale to China Jul 3, 2019

🕔Jul 3, 2019
After decades chasing the enormous China market, a sale of U.S. rice was confirmed here last week. “This sale marks a turning point for the U.S. rice industry and its […]

Rice: U.S. Medium Grain – Does it Pass the Sushi Test? Mar 12, 2019

🕔Mar 12, 2019
Last week at Foodex Japan 2019, USA Rice conducted a taste-testing demonstration at the U.S. Embassy Agricultural Trade Office (ATO) booth to promote the availability and suitability of U.S. medium […]

Rice: Japan Gives Australia New Quota – U.S. Left Out in the Cold Jan 15, 2019

🕔Jan 15, 2019
When President Donald Trump pulled the United States out of the Trans Pacific Partnership (TPP) in 2017, the remaining 11 countries agreed to press on without the largest economy in […]

USA Rice Works to Overcome Trade Issues with South Korea Nov 13, 2018

🕔Nov 13, 2018
Last week’s Agricultural Trade Mission (ATM) to Korea gave USA Rice the opportunity to highlight strong market opportunities for U.S. rice but also to underscore continued obstacles put in our […]

Rice: Trade Mission to Japan Points to Market Opportunities Jun 20, 2018

🕔Jun 20, 2018
Last week’s trade mission to Japan, with approximately 100 participants, was the largest in USDA history. Designed to reach new contacts and potential customers for U.S. agricultural products in Tokyo […]

U.S. Rice Offers Cooking Advantage Over Domestic Taiwanese Varieties Aug 15, 2017

🕔Aug 15, 2017
At a foodservice seminar held in Taichung, Taiwan, last week, researchers presented results showing U.S. rice varieties have a distinct advantage in cooking yield over domestic varieties. When cooked, both […]

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