Bayer Cuts Ignite Herbicide Cost "In The Range Of
March 4, 2010 – Bayer CropScience announced today a price cut on Ignite
herbicide in time for the 2010 season. The company is reducing its price for
the herbicide in the range of 20 percent — effective immediately.
“The use of Ignite herbicide and the LibertyLink trait
is fundamental in preserving the utility of glyphosate and
glyphosate-tolerant crops as a viable crop production tool,” said Andy
Hurst, Bayer CropScience product manager for Ignite herbicide and
“Growers want to avoid weed resistance yet maintain
simple and efficient weed management,” Hurst explained. “The launch of
LibertyLink in soybeans and new FiberMax® cotton varieties with the
LibertyLink trait enable effective weed management combined with high
In corn, growers can take advantage of their Herculex®,
SmartStax, and Agrisure hybrids with corn borer protection by choosing the
cost-effective option of Ignite on those acres this year.
Additionally, Ignite is an effective burndown tool prior
to emergence of glyphosate-tolerant crops. Ignite can be applied as a
burndown treatment prior to planting or emergence of cotton, soybean,
canola, corn or sugarbeet.
Bayer CropScience is fully committed to supplying Ignite
herbicide to meet the demand as crop acres with the LibertyLink trait ramp
up, said Hurst.
“The company has invested more than $150 million in
expansion of Ignite manufacturing capacity to accommodate expected demand,”
Hurst said. “In addition to seed and crop protection portfolios, Bayer
CropScience will lead in the development and commercialization of
next-generation herbicide-tolerant traits and other traits of value in
soybeans, cotton, corn, canola and other crops.”