Netafim, which manufactures drip irrigation equipment, has produced a web video series that tells the story of Kevin Summers, a successful corporate executive who returns to his family’s farm after 30 years to create new opportunities by growing hemp.
Streaming on Netafim USA’s YouTube channel and Facebook page, the series – Branchville – documents the successes and challenges of hemp farming, as seen through the eyes of a first-time hemp grower.
Set in rural South Carolina, Branchville focuses on Kevin Summers. As a successful corporate executive, he amassed more than 25 years of experience leading the technology efforts for brands such as Lowes, Whirlpool, The Coca Cola Company, Bell South, General Electric, and others.
Returning to his childhood home to take on the “greatest challenge” of his life, Kevin is intent on putting the family farm back together. In doing so, he wants to create a technology-based farming model for restoring the health, economy, and development opportunities in his hometown of Branchville, South Carolina.
Putting Tech To Work
Viewers follow Kevin as he utilizes his technology background throughout the entire series to build a template to help current and future hemp farmers in the area.
“I am excited and grateful to be able to come home and put the farm and my hometown on the map. This is bigger than just my hemp farm. This is about positively affecting a community that has given me so much. It is my time to return that support by creating jobs, excitement and opportunities,” said Summers. “We want to share with our farming neighbors the secrets to our success and how to grow amazing hemp that creates high-quality products.”
Driven by a broader vision creating opportunity, throughout the series, Kevin relies on a team of experts led by his older brother and business partner, Jasper, and his agricultural consultant, Farmer D., among others.
“Branchville is about family, legacy, and breathing new life into a rural town that faces many of the same challenges as so many other rural communities across the country and beyond,” said Daron “Farmer D” Joffe, Farmer D Consulting. “It’s about demonstrating a more regenerative approach to agriculture that can improve the ecology, health, and economy of rural towns across America. Most importantly, Branchville the story about restoring the soul of a community.”