Rice: Indigo and Anheuser-Busch Announce Sustainability Push

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Indigo Agriculture and Anheuser-Busch have announced a partnership focused on sustainable rice production. Indigo has committed to delivering 2.2 million bushels of Indigo Rice to Anheuser-Busch that is grown with specific environmental attributes.

Growers contracting with Indigo to produce rice for Anheuser-Busch will reduce water and nitrogen used by 10% and achieve at least 10% savings in greenhouse gas emissions compared to state benchmarks. This partnership is the first to offer growers an end-to-end solution that incentivizes the commercial production of sustainable rice, according to the announcement.

“Anheuser-Busch is leading the food and beverage industry in meeting consumer demand for sustainably-grown ingredients,” said David Perry, Indigo’s CEO. “Indigo is leveraging its end-to-end, integrated approach to agriculture to grow, capture, and preserve the value of sustainably produced ingredients.”

The arrangement, he added, creates “meaningful value for the growing community and higher quality options for consumers. By collaborating with leaders across the supply chain, we’re conserving natural resources, preserving farmland for future generations, and producing healthier final products.”

Ingrid De Ryck, Vice President, Procurement and Sustainability, Anheuser-Busch, said the collaboration “supports three of Anheuser-Busch’s 2025 Sustainability Goals by advancing smart agriculture, watershed health, and carbon emissions reductions.”

Anheuser-Busch buys rice from all over the U.S. and mills approximately 2.6 million pounds of rice a day at a company-owned facility in Jonesboro, Arkansas. The brewer is the largest end user of rice in the United States, and rice is a key ingredient in its leading beers.

“Indigo’s field teams, data collection tools and commitment to grower profitability make them the ideal partner to source rice with lower environmental impact,” said Jess Newman, Director of Agronomy for Anheuser-Busch.

“Beyond the sustainability gains, we are excited that this partnership is a win-win for grower profitability. Growers can earn a premium for progressive practices, save on water and nutrient input costs, and realize yield increases due to the Indigo microbial seed treatment for rice.”

According to the announcement, Indigo’s full suite of microbial and digital offerings, trained on-farm professionals, and data analysis capabilities allow the company to guarantee identity preservation and transparency in the planting, growing, and delivery of rice to meet defined thresholds for sustainability.


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