The U.S. Land Broker Cooperative (the Co-Op) and AcreValue have announced a partnership to enhance the exposure of land listings across the United States for landowners, farmers, and their partners.
AcreValue is an online land intelligence platform that analyzes the value and productive capacity of farmland across the 48 contiguous states. AcreValue is a digital solution from Granular, an ag software company focused on making farming more efficient and profitable. Granular itself is an independent, wholly owned subsidiary of Corteva Agriscience, Agriculture Division of DowDuPont.
“This relationship is a win-win for everyone watching, buying or selling in the land market,” said LeeAnn Moss, Director of Industry Marketing for AcreValue. “Our site has over 300,000 unique monthly visitors, many of whom are looking for land to purchase, or data on land that’s selling in their area. They will now have access to thousands of land listings on AcreValue from hundreds of brokers across the U.S., updated daily, provided to us by the Co-Op. This makes our site even more of a one-stop shop for our customers’ needs.”
The Co-Op, created in 2018, was organized by a group of professional farm, ranch, and land brokers to better serve the rural real estate brokerage community. The Co-Op provides a number of services while also protecting personal and professional data. It is broker/agent owned and offers equal voice to all members, group buying power, and shared participation in profits.
The Co-Op provides exposure to over 2 million users and will soon add 65,000-plus active listings.
“Our newly-released map search tool demonstrates our focus on an improved land shopping experience without commercial advertising,” said David Light, Chief Development Officer and Founder at Open Fences Media.
“AcreValue seemed like a natural partner for us with their philosophy on helping landowners and farmers get information on land they own or rent, as well as information on potential acquisitions to expand their investment portfolios or farming operations. We see ourselves as a major innovator in the brokerage community, while AcreValue is a major innovator in farmland data and land intelligence.”
For more information on The Land Broker Cooperative, contact Deetra Tsakrios, Member Relations.
For more information on AcreValue and Granular, contact Amy Lazenby, VP of Marketing.