Cotton Incorporated’s Blue Jeans Go Green denim is getting a helping hand from PhytoGen, the U.S. cottonseed brand of Corteva Agriscience.
PhytoGen is the first cottonseed partner with the Blue Jeans Go Green program to organize denim collection drives in targeted cotton-producing communities.
PhytoGen will be collecting used denim at various events throughout 2019. Over 40 Habitat for Humanity affiliates have received denim insulation and more than 1,000 tons of textile waste have been diverted from landfills.
Blue Jeans Go Green recycles worn denim into housing insulation in an effort to keep textile waste out of landfills and build efforts in communities around the country. Since its inception in 2006, the program has collected more than 2 million pieces of denim and over 3.9 million square feet of insulation has been upcycled from worn denim.
To raise awareness for the program, PhytoGen and Corteva Agriscience first hosted internal denim drives at their corporate offices and seed production locations. The internal drives took place last November, collecting over 2,000 pieces of denim. And the PhytoGen effort is just getting started.
“We are thrilled to partner with Cotton Incorporated and Blue Jeans Go Green to essentially bring cotton full circle,” says Derek Racca, PhytoGen Brand Manager. “This program helps the communities in which we and our customers live and work by keeping denim out of landfills as well as playing a role in donating insulation to charities, such as Habitat for Humanity.”
With the support of the National FFA Foundation and local FFA chapters, PhytoGen is coordinating denim collection drives across the Cotton Belt in early 2019. In addition to collection at local cotton grower meetings, PhytoGen denim drop-off locations will be at:
World Ag Expo, Feb. 12-14, Tulare, CA
Mid-South Farm & Gin Show, March 1-2, Memphis, TN
Texas Cotton Ginners’ Association tradeshow, April 4-5, Lubbock, TX
Sunbelt Field Day, July 25, Tifton, GA
Past Blue Jeans Go Green partners include: Wrangler, Gap, American Eagle, J. Crew and Madewell. For more information visit BlueJeansGoGreen.org.