Pinnacle Rice Cooperative was successfully launched on January 16, 2018. Pinnacle’s goal is to increase member returns by providing liquidity, quality, and logistical support to the CA rice industry. Calrose Coop, a grower owned cooperative comprised of rice farmers throughout the North State, was folded into BUCRA to create Pinnacle, BUCRA’s new rice marketing arm.
BUCRA is a 102 year old cooperative in Butte County, founded in Richvale, California, in 1914 by 30 farmers who felt the need to have combined representation in marketing their rice. Since then the coop has grown into a company of 400 growers, with 3 main lines of business – seed, supplies, and drying/storage.
Pinnacle’s membership will expand beyond Richvale into California’s entire rice growing region, and will provide a hybrid marketing model that offers both pool and cash marketing services to its members. Pinnacle will be managed by Stuart Hoetger and Logan Wilson, while Carl Hoff and the BUCRA Board will provide strategic oversight and guidance.
Carl Hoff, President and CEO of BUCRA, is optimistic in the value that Pinnacle offers. Hoff states, “BUCRA has a long track record of providing value to its members from agronomy and seed services, along with post-harvest processing, and this new marketing arm is the natural next step. I am confident that the management efforts of Stuart and Logan, combined with strategic oversight by BUCRA, will provide excellent value to our members, while proving to be an asset to the paddy supply chain for the entire industry.”
The management team has more than 30 years of industry experience, ranging from warehousing, trucking, trading, and agronomy services. Hoetger, Wilson and Hoff are excited to combine their marketing efforts to provide increased value to California rice farmers, and look forward to working with all of Pinnacle’s members in marketing the 2018/19 crop.