One of the nation’s few events offering the public an on-the-ground look at cotton production returns in October in the San Joaquin Valley.
Growing in popularity over the past decade, the annual Cotton Tour attracts a cross section of consumers, apparel company representatives and textile industry officials from across the country. The event offers a behind-the-scenes look at how San Joaquin Valley growers are reshaping the future of California’s $281 million-a-year cotton industry.
The event is scheduled from 8:30 a.m. to 5 p.m. on Tuesday, October 24. Cost is $40 a person, which includes transportation to field locations, snacks and lunch at the Cardella Winery in Mendota.
Growers and University of California experts and farm advisors will provide insights about conventional cotton cultivation and the Sustainable Cotton Project’s Cleaner Cotton production in the heart of the Central Valley. Participants will inspect the crop before harvest, meet with farmers and visit a cotton gin during the tour.
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“People in the fashion industry rarely have the opportunity to experience cotton cultivation first-hand. These tours bring together farmers, brokers, supply chain partners and brands to understand the challenges and possibilities of making changes in the cotton industry,” said Lynda Grose, SCP marketing consultant. “This experience stays with people for years.”