James Rice Farms announced today (3/27) the opening of their new rice mill in Prairie Ronde, Louisiana. A partnership between Beth James and Rolando Sanchez, the mill produces a new brand of rice, Prairie Ronde Rice and opened its doors January 1, 2017. The farm plants and mills a non-GMO single variety rice. The brand was named after the area in which the rice is grown and milled.
James Farms took this bold move to go straight to market from the farm because of today’s consumers need to know where their food comes from. Having a history of exceptional farm practices and by planting and milling a single variety of rice, the quality the mill produces is superior grade US no 1. The mill also has a testing lab to insure the highest quality standard is maintained.
“We have been farming in this area for over 30 years. We raise crawfish and rice and have always paid careful attention to the stewardship of our land for the next generation. As part of the constant desire to evolve, we wanted to develop our products to take them from our farm to the kitchen table. I believe that many consumers want to know where their food comes from. We plant a single variety of rice which cooks more evenly and we can control the great quality from the field to the consumer through our process,” said Beth James.
Rolando Sanchez, a partner in the venture, was awarded “Farmer of the Year” on March 17, 2017 by the US Dept of Agriculture, NRCS, for water and soil conservation for the United States and its territories.
Prairie Ronde Rice can be found in stores in Baton Rouge Louisiana, Alexander’s Highland Market, Calandro’s and in Opelousas, Louisiana at Benny’s.