California Almond Conference Offers Bee Keeping to Marketing, Dec. 6-8

Every December, California Almond growers, handlers and allied industry members head to Sacramento for The Almond Conference, the only agricultural event in the country dedicated entirely to almonds. The three-day event features keynote speakers, technical experts and panelists from across the globe. Serving as a center for communication, The Almond Conference offers hot topics in almond production, from bee health to marketing programs, that will directly impact growers’ decisions and activities in the orchard.

To advance our farming practices and systems, Almond Board of California (ABC) partners with researchers covering a variety of topics, including bee health. At this year’s Almond Conference, Dr. Elina L. Niño, assistant specialist in Cooperative Extension and apiculture at the University of California, Davis, will be speaking at a Tuesday session titled “Healthy Hives: A Grower’s Role.”

Attendees at this session will not only learn the value of protecting bees from pesticides in their orchard, but also how they can get started with planting forage to supplement honey bee diets before, during and after the pollination season.

“I work closely with beekeepers, but also with growers and pesticide applicators,” says Dr. Niño. “During the session, I’ll discuss topics that I typically talk about with growers and pesticide applicators. They’re always interested in ways to keep pollinators healthy and out of the way of pesticides, whether they should plant forage, and how to work with beekeepers to help keep the colonies healthy.”

Moving from production to marketing, Stacey Humble, vice president of global marketing for Almond Board of California, will speak at the session on Wednesday titled “Evolution of the Almond Board’s Marketing Programs.” Over the years, ABC has cultivated not only the awareness of almonds with consumers, but they’ve elevated almonds to be top of mind. In large part, the consumer shift is because of the diverse investment in marketing programs ABC has made for the industry.

“Market development activities are the largest spend of the Board, so this session is a very effective way to learn about the investments of ABC,” asserts Humble. “Almond industry members will find something they’re interested in and can leverage for their own operation, while also getting a general feel and outlook for the larger product.”

No matter their connection to the almond industry, attendees at the 2016 Almond Conference will find speakers and sessions that benefit their role within the industry and beyond. The Conference will be held Dec. 6-8 at the Sacramento Convention Center. Preregistration is free and open to anyone in the almond industry. To preregister, please visit here.


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