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AgFax Almond Review: Prices Expected to Jump in 2nd Half; Blue Diamond Launches Ad Campaign in UK

Ernst Undesser
By Ernst Undesser, AgFax Web Editor February 7, 2013 12:25

AgFax Almond Review: Prices Expected to Jump in 2nd Half; Blue Diamond Launches Ad Campaign in UK

Markets/Trade

  • Elaine Watson of FoodNavigator-USA.com reports that almond prices are expected to rise 30% in the 2nd half of the fiscal year as opposed to the first half. The primary reasons for the rise in prices are a much lower than expected crop in 2012 and soaring demand in both domestic and foreign markets.
  • Lisa Kingsberry reports on ABC Rural that Australian almond growers have been saved by soaring demand from China, as European demand has fallen off due to economic troubles and a rising dollar value.
  • Stephen Lepitak reports for The Drum that Blue Diamond Growers has launched a £3m TV campaign to promote is dairy-free almond milk in the UK. The brand, Blue Diamond Almond Breeze, already holds the top spot in the almond milk category in the U.S, and with an emerging market in the UK Blue Diamond hopes to expand both their brand and the almond milk category.

Production

  • Jack Highberger of CBS47.tv reports that declining bee populations nationwide are causing problems for almond growers, who need them to pollinate blooms to produce a crop. Farmers are being forced to rent bees, and as populations continue to decline prices for rented bees keep going up.
Ernst Undesser
By Ernst Undesser, AgFax Web Editor February 7, 2013 12:25

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