Agfax Buzz:
    January 30, 2013

    Cotton Clothing on Center Stage in India’s ‘Let’s Design’ TV Show

    AgFax.Com - Your Online Ag News Source

    From a Press Release

    Cotton Council International (CCI) will launch the fifth season of its “Let’s Design” TV show, a pan-India fashion design competition that trains India’s future clothing designers and educates consumers on the benefits of cotton clothing, in March 2013.

    “Let’s Design” will air on zoOm TV in India, and U.S. viewers can watch the show with a zoOm cable subscription or on zoOm’s YouTube channel.

     

    Conceptualized by CCI, in association with the Fashion Design Council of India (FDCI), to make cotton the medium of choice for young designers, “Let’s Design” has become a popular TV show and India’s premier design competition.

    “On ‘Let’s Design’ future design leaders illustrate the versatility of 100 percent cotton fabric in fashion by creating distinctive apparel that conveys their unique points-of-view,” said Agnieszka Fijol, CCI’s program head of India. “This design competition is part of our ‘Cotton Education’ program, which focuses on increasing consumer demand for 100 percent cotton products in India. With about 80 percent of the U.S. cotton crop exported, increasing global demand for cotton is critical to the U.S. cotton industry’s future.”

    The fashion design competition takes India’s future fashion design leaders through a series of design challenges that test their creative and technical design skills and “real world” product marketing sensibilities. A panel of industry experts judges the designs, eliminating one or more designers each round.

    This season’s theme is the world’s five fashion capitals: New York, London, Paris, Milan and Tokyo. Shortlisted contestants have been asked to interpret their favorite fashion capital in a single garment.

    In addition, “Let’s Design” has been effective in creating pan-India consumer awareness about cotton. The last season of the show had an estimated visibility of over 400 million people in India. “Let’s Design” social media, including Facebook, Twitter and the “Let’s Design” microsite, also actively engaged consumers, creating 72.8 million consumer impressions.

    This consumer awareness of cotton is particularly important in India, one of the most populous and fastest growing economies in the world.

    Recent Global Lifestyle Monitor research by CCI and Cotton Incorporated in India found that 70 percent of apparel items at retail contained cotton, which reflects consumer demand as more than eight out of 10 Indian consumers (84 percent) prefer their clothing to be made of cotton and cotton blends.

    Tags: ,

    Leave a Reply

    Name and Email Address are required fields. Your email will not be published or shared with third parties.

    Agfax Cotton News

    Cleveland on Cotton: As Chinese Mills Desert Country, U.S. Cotton Could Gain3-6

    AFB Cotton Close: Competition from Cheap Synthetics3-6

    Doane Cotton Close: Market Proved Vulnerable3-6

    DTN Cotton Close: China Still on Top3-6

    Keith Good: Does China Rule the Ag Markets?3-6

    Weekly Cotton Market Review – USDA3-6

    Keith Good: Iowa Ag Summit Pressures Presidential Hopefuls – Update3-6

    U.S. Drought Monitor: Winter Storms Hit Most the Country3-6

    Mississippi: Best Way to Manage Tarnished Plant Bug3-6

    DTN Cotton Open: Market Ticks Quietly3-6

    AgFax Cotton Review: FMC Talks at Gin Show; Bad Outlook for Futures Prices3-5

    Georgia Taxes: Farm Expense Deduction – Avoiding Deadline Penalties3-5

    Doane Cotton Close: Exports Down, Fund Buying Dries Up3-5

    DTN Cotton Close: Negative Exports Hurt Early Rally3-5

    DTN Cotton Close: Reversing from Early Rally Attempt3-5

    AFB Cotton Close: Rally Running Out of Steam3-5

    Herbicide Resistance War: Australian Farmers Offer Successful Battle Tips3-5

    DTN Cotton Open: Reduced Commitments for Shipment3-5

    DTN Grain Open: Mixed in Quiet Trading3-5

    Doane Cotton Close: Acreage May Not Drop, Market Turns Negative3-4

    Kansas: Sumner County a Primary Natural Disaster Area3-4

    Arizona: 4 Counties Declared Natural Disaster Areas3-4

    Oil Exports Reach Record High3-4

    New Mexico: 9 Counties Designated Natural Disaster Areas3-4

    California: Imperial County Designated a Natural Disaster Area3-4

    DTN Cotton Close: Record High Ending Stocks Outside China3-4

    Propane Stocks Decrease3-4

    Gas Prices Skyrocket3-4

    Diesel Prices on the Rise3-4

    Tennessee: Almost Time for Burndown Applications3-4

    DTN Cotton Open: Sales Dip, All Eyes on China3-4

    Doane Cotton Close: Lower Global Demand Expectations3-3

    New Videos Shows Weeds Time-Lapsed Reaction to Herbicides3-3

    DTN Fertilizer Trends: Northern Farmers Glad for Lack of Delays3-3

    Texas: Drought Outlook Is Positive for Next 2 Decades3-3

    DTN Cotton Close: India Sales Insignificant3-3

    North Carolina: Farming on Leased Land Workshop, Mills River, April 93-3

    Cotton: Topguard Gets Full Registration, Pay Attention to Use Rates3-3

    DTN Cotton Open: Coils Quietly Near Lows3-3