The Latest

Events

  1. Illinois: Crop Management Conferences, Jan. 20 – Feb. 10

    January 20 @ 8:00 am - February 10 @ 8:00 am
  2. Texas: National Cotton Council Annual Meeting, Dallas, Feb. 5-7

    February 5 @ 8:00 am - February 7 @ 5:00 pm
  3. Texas: Wild Pig Management Workshop, Luling, Feb. 9

    February 9 @ 8:00 am - 5:00 pm
  4. Ohio: Corn College Workshop, Greenville, Feb. 10

    February 10 @ 8:00 am - 5:00 pm
  5. Arkansas State Agribusiness Conference, Jonesboro, Feb. 10

    February 10 @ 8:00 am - 5:00 pm
  6. Texas: Feed-Grain Marketing Workshop, Amarillo, Feb. 10-11

    February 10 @ 8:00 am - March 11 @ 5:00 pm
  7. West Florida Crops Meeting, Jay, February 11

    February 11 @ 7:45 am - 12:00 pm
  8. Georgia: Ag Business Planning Workshop, Glennville, Feb. 11, 18

    February 11 @ 8:00 am - February 18 @ 5:00 pm
  9. Alabama-Florida Peanut Trade Show, Dothan, February 11

    February 11 @ 8:00 am - 5:00 pm
  10. Four States Agricultural Exposition, Texarkana, Feb. 11

    February 11 @ 8:00 am - 5:00 pm
  11. Ohio: Agronomy Workshops, Wooster, Feb. 15, 16

    February 15 @ 8:00 am - February 16 @ 8:00 am
  12. Louisiana: Irrigation Management Workshop, Marksville, Feb. 16-17

    February 16 @ 8:00 am - February 17 @ 8:00 am
  13. Tennessee: Irrigation Meeting, Somerville, Feb. 16

    February 16 @ 8:00 am - 5:00 pm
  14. Tennessee: Cotton Focus Meeting, Jackson, Feb. 18

    February 18 @ 8:00 am - 5:00 pm
  15. Illinois: Ag Tech Innovation Summit, Champaign, Feb. 18

    February 18 @ 8:00 am - 5:00 pm
  16. Texas: Oil, Gas Leasing Workshop, College Station, Feb. 22

    February 22 @ 8:00 am - 5:00 pm
  17. Texas: Wild Pig Management Workshop, Burnet, Feb. 24

    February 24 @ 8:00 am - 5:00 pm
  18. Virginia: USDA Agricultural Outlook Forum, Arlington, Feb. 25-26

    February 25 @ 8:00 am - February 26 @ 5:00 pm
  19. Georgia: Pest Manager Training, Forsyth, Feb. 25

    February 25 @ 8:00 am - 5:00 pm
  20. Tennessee: Winter Row Crop Marketing Meeting, Mason, Feb. 25

    February 25 @ 8:00 am - 5:00 pm
  21. Texas: Rice Technical Working Group, Galveston, March 1-4

    March 1 @ 8:00 am - March 4 @ 8:00 am
  22. Indiana Small Farm Conference, Danville, March 4-5

    March 4 @ 8:00 am - March 5 @ 5:00 pm
  23. Kansas: 103rd Annual Cattlemen’s Day, Manhattan, March 4

    March 4 @ 8:00 am - 5:00 pm
  24. Kentucky: Integrated Pest Management Training, Princeton, March 2

    March 6 @ 8:00 am
  25. Oklahoma: Irrigation Conference, Woodward, March 8

    March 8 @ 8:00 am - 5:00 pm
  26. Oklahoma: Pecan Management Course, Stillwater, March 8

    March 8 @ 8:00 am - 5:00 pm
  27. Missouri: Free Pesticide Collection Event, Portageville, March 12

    March 12 @ 8:00 am - 5:00 pm
  28. Florida: Carinata Summit, Quincy, March 15-16

    March 15 @ 8:00 am - March 16 @ 5:00 pm

 

AgFax Media. LLC

142 Westlake Drive Brandon, MS 39047

601-992-9488 Office

Owen Taylor Debra L. Ferguson Laurie Courtney

      

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Cotton Clothing on Center Stage in India’s ‘Let’s Design’ TV Show

Mike Christensen
From a Press Release January 30, 2013

Cotton Council International (CCI) will launch the fifth season of its “Let’s Design” TV show, a pan-India fashion design competition that trains India’s future clothing designers and educates consumers on the benefits of cotton clothing, in March 2013.

“Let’s Design” will air on zoOm TV in India, and U.S. viewers can watch the show with a zoOm cable subscription or on zoOm’s YouTube channel.

        
         

Conceptualized by CCI, in association with the Fashion Design Council of India (FDCI), to make cotton the medium of choice for young designers, “Let’s Design” has become a popular TV show and India’s premier design competition.

“On ‘Let’s Design’ future design leaders illustrate the versatility of 100 percent cotton fabric in fashion by creating distinctive apparel that conveys their unique points-of-view,” said Agnieszka Fijol, CCI’s program head of India. “This design competition is part of our ‘Cotton Education’ program, which focuses on increasing consumer demand for 100 percent cotton products in India. With about 80 percent of the U.S. cotton crop exported, increasing global demand for cotton is critical to the U.S. cotton industry’s future.”

The fashion design competition takes India’s future fashion design leaders through a series of design challenges that test their creative and technical design skills and “real world” product marketing sensibilities. A panel of industry experts judges the designs, eliminating one or more designers each round.

This season’s theme is the world’s five fashion capitals: New York, London, Paris, Milan and Tokyo. Shortlisted contestants have been asked to interpret their favorite fashion capital in a single garment.

In addition, “Let’s Design” has been effective in creating pan-India consumer awareness about cotton. The last season of the show had an estimated visibility of over 400 million people in India. “Let’s Design” social media, including Facebook, Twitter and the “Let’s Design” microsite, also actively engaged consumers, creating 72.8 million consumer impressions.

This consumer awareness of cotton is particularly important in India, one of the most populous and fastest growing economies in the world.

Recent Global Lifestyle Monitor research by CCI and Cotton Incorporated in India found that 70 percent of apparel items at retail contained cotton, which reflects consumer demand as more than eight out of 10 Indian consumers (84 percent) prefer their clothing to be made of cotton and cotton blends.

Mike Christensen
From a Press Release January 30, 2013